WhatsApp gets opened. The hard part is giving people a reason to act. These campaign types consistently outperform a generic blast.
1. Abandoned-cart recovery
Nudge shoppers who left items behind with a friendly reminder and a small incentive. This single flow often pays for the whole platform.
2. Flash sales & drops
Announce limited-time offers to a segmented list with a clear deadline and a one-tap CTA button.
3. Back-in-stock alerts
Let customers opt in for restock notifications, then trigger an instant message the moment inventory returns.
4. Order & shipping updates
Transactional updates have huge engagement — and a perfect place to cross-sell a complementary product.
5. Loyalty & VIP offers
Tag your best customers and send them early access or exclusive perks to deepen retention.
6. Re-engagement win-backs
Reach lapsed customers with a personalized 'we miss you' offer based on their past purchases.
7. Event & webinar reminders
Drive attendance with confirmations and timely reminders that reduce drop-off.
Get started with Squalto
Squalto gives you everything you need to grow on the WhatsApp Business API — onboarding in minutes, AI-assisted templates, bulk campaigns, a shared team inbox, audience segmentation, and delivery analytics. Connect your number for free and send your first message today.
