The average cart abandonment rate hovers around 70%. WhatsApp's open rates make it the best channel to recover that lost revenue.
Why WhatsApp beats email here
Recovery emails are easy to ignore and often land in promotions. A WhatsApp message gets seen within minutes — exactly when intent is still warm.
The three-message sequence
- Message 1 (1 hour later): a gentle reminder with the cart contents.
- Message 2 (24 hours later): add social proof or a small incentive.
- Message 3 (48 hours later): final nudge with urgency or a time-limited code.
Make it personal
Pull the customer's name and the actual products into template variables. A relevant message converts far better than a generic 'you left something behind'.
Measure and iterate
Track delivery, read, and conversion per step. Drop or tweak the steps that don't earn their place.
Get started with Squalto
Squalto gives you everything you need to grow on the WhatsApp Business API — onboarding in minutes, AI-assisted templates, bulk campaigns, a shared team inbox, audience segmentation, and delivery analytics. Connect your number for free and send your first message today.
